MY THOUGHTS ON THE TIPPING POINT
In the book "The Tipping Point," the author, Malcolm Gladwell answers many questions that people often ponder. This is a great book to help one understand trends and why people do the things they do in order to exercise success and grow their brand. I read this book when I traveled to Tampa over the weekend and found it very insightful! Gladwell's first lesson is letting your idea spread like fire once it reaches the tipping point. It's the where your idea crosses from being interesting to a few people to a "can't live without" product for many. This is true for many applications such as Facebook, Instagram, Twitter, SnapChat, etc. These apps once started out small and then took off and now almost everyone has all of these applications. His second lesson is focusing on those who specialize in coming up with great ideas. It talked about how they are connectors, salesmen and mavens. These three types of professionals will most definitely set you up for